CHAPTER 2: A NEW IMPETUS
The EMS group (European Marketing System) becomes MGI (Mountassir Group Investment) with more than 100 GIGAFIT sports complexes opened and in the process of being opened in France and abroad, nearly 200,000 members, 1,000 employees and confirms its position as leader in the fitness sector. Thanks to its experience and growth, the group is evolving and renewing itself in order to stay one step ahead. At 29, Mountassir Bouhadba, the founder and sole shareholder of the group, reflects on his journey, his ambitions, and the vision that has guided him to this day.
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At the beginning of 2020, a new dynamic has taken hold of my investment group. After several years of activity and an annual turnover of 80 million euros consolidated with the GIGAFIT brand, it is time to see things in a big way and to strengthen a structure that is now multinational. In order to face the daily challenges and the extension of our brands internationally, the MGI holding strengthens its organization chart, enlarges its headquarters and installs its new offices in Enghien-les-Bains in a prestigious building on the lakefront.
We have just completed a wave of recruitment which has seen our staff double in size and young talents have joined us to accelerate our development! In addition, to impose a new dynamic and strengthen our cohesion, a new management has also been put in place. Mountassir Group Investment now represents an unparalleled force in the service of well-being! Each entity is articulated around health, technology and performance!
I would like to thank all our partners and to reiterate our confidence in them for the many projects to come and the new challenges to be taken up in order to reach our new objectives. Success cannot be imitated, it is created and we will create it together, hand in hand.”
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Mountassir Group Investment consists of the following entities, each specialized in its field
The development of GIGAFIT branches
The expansion of the GIGAFIT franchise network with the ambition to exceed 100 clubs by the end of 2020!
GF ONE, our sports nutrition brand 100% made in France and our textile line
The digital platform Milinus which will revolutionize the sector and democratize home fitness
The Gigafit Academy to train our sports coaches to BPJEPS and guarantee the best possible customer experience
The communication agency GYM|MARKET which conveys our requirements
The real estate company KM investissement to support our growth
The GF Team which sponsors high level athletes
